Reaching people online is no longer a nice-to-have — it’s a must-have. When people search for products or services to buy, they use the big search engines like Google and Bing, as well email and other social media sites like Twitter and LinkedIn to ask their friends and family for advice on purchases. It’s essential for entrepreneurs do a great job at marketing their business using the tools of the web.
But many small businesses are being left behind. Nearly half of small-business owners surveyed recently say don’t use social media at all for marketing or any other business purpose, according to a business insurance company. What’s more, only 15 percent of small-business owners consider online marketing “very valuable” to their operation, another recent report shows.
Here are some points to understand in doing online marketing and why it is important to adopt this in every business venture that we are having.
1. Don’t hype your product or service. Instead, identify the people who have problems that your product or service can solve. Then segment those prospects into buyer personas. Understand those people’s problems so that you can create information online that helps to market your business to them by means of how it can solve those problems.
For example, if you own a hotel and only talk on your website about how nice looking it is or how great the location is, that only gets you a small part of the way. The key is to create individualized content for each of your buyer personas, starting from the problems and the buyers. That will help get your business indexed higher in online search results.
2. Share useful content on social media. Once you create great content that addresses buyer problems, share that information on sites such as Facebook, Twitter and other social media sites. But don’t stop there. You should also listen and respond to what people are saying on important topics and about your business.
If you own a hotel, for instance, and a couple says on Twitter that they are considering a wedding at your hotel, offer a tour of your property. You can also join conversations about your industry, even when it’s not specifically about your business.
3. If traditional advertising channels are generating sales for you, don’t pull back. If you are still spending on offline campaigns, it is recommended to tie them to online efforts. One way is to include a URL or a scannable quick response code in a print ad that links to a page on your website. If you own a restaurant, you can send people to your menu page, for example.
If you still want to get big after all these efforts, why not hiring a SEO specialist. These people will definitely make an effort to add more traffic to your site, making it more visible to your target market.
These are just some of the things that we should know and you might want to try to make that small business a strong and successful company in the future. Do not forget o try out things for your business, understand that you need to take risks in order for you to have a successful business campaign. Good luck!
Linggo, Hunyo 17, 2012
Top Reasons Why SEO Should Be Utilized By Companies Globally
Search Engine Optimization is an effective and practical solution to increase traffic to your site and visibility to the business. One of the basic benefits of SEO is having your site known not just regionally but globally, especially for business owners that want their business to grow more and have more clients. Search Engine Optimization is more efficient rather than advertising your business through television and radio commercials, and etc. Advertising your company, products, and services through Internet is really effective and affordable.
Search Engine Optimization can absolutely increase the number of visitors for your website. Converting those visitors into potential customers is one of the arts of search engine optimization. Search engine optimization is the only campaign which can derive targeted traffic through your website. Essentially more targeted traffic equals more sales. Once a website has been optimized, it will increase the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.
The mission of having Search Engine Optimization in your business is to get your site into the first rank of Search Engines like Google, and Yahoo. It is important to rank on the first page of search engines because 85% of internet users find websites through search engines, 90% of internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site. And, last but not the least, 75% of Internet users have the intention of purchasing a product or service when using search engines.
When it comes to business, you need to remember that you need to minimize your costs and maximize profits. This is what SEO is all about. It does make you minimize your costs in advertising and at the same time enables you fully maximize your profits, then. This should be your guiding principle when running a business.
SEO is so powerful that you can even generate loads of money out of it. It all depends on how you use it to your advantage and how you can earn money out of it. At the end of the day, it all boils down on using the right methods, strategies and techniques to boost the ranking of your website with the goal of making it on top. When your site is on the number one spot, you got more money to come in. Sounds good? Well, see for yourself.
Search Engine Optimization can absolutely increase the number of visitors for your website. Converting those visitors into potential customers is one of the arts of search engine optimization. Search engine optimization is the only campaign which can derive targeted traffic through your website. Essentially more targeted traffic equals more sales. Once a website has been optimized, it will increase the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.
The mission of having Search Engine Optimization in your business is to get your site into the first rank of Search Engines like Google, and Yahoo. It is important to rank on the first page of search engines because 85% of internet users find websites through search engines, 90% of internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site. And, last but not the least, 75% of Internet users have the intention of purchasing a product or service when using search engines.
When it comes to business, you need to remember that you need to minimize your costs and maximize profits. This is what SEO is all about. It does make you minimize your costs in advertising and at the same time enables you fully maximize your profits, then. This should be your guiding principle when running a business.
SEO is so powerful that you can even generate loads of money out of it. It all depends on how you use it to your advantage and how you can earn money out of it. At the end of the day, it all boils down on using the right methods, strategies and techniques to boost the ranking of your website with the goal of making it on top. When your site is on the number one spot, you got more money to come in. Sounds good? Well, see for yourself.
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